What It Takes: How I Built A $100 Million Business Against

'In the space of three years, I went from a thirty-something full-time corporate cog, wife and mother who didn't know a thing about business, to the owner of a $100 million company. I didn't have an MBA or well-connected friends, I had an idea that I believed in and I worked my arse off. I succeeded, despite all the odds and curveballs thrown my way, and you can too. I'm here to tell you, that you do have what it takes to start a business, change careers and be successful, and I'm going to show you how.' In What It Takes, Raegan Moya-Jones shares inspiration, advice and a healthy dose of real talk about what it's like to be an entrepreneur. As the founder and former CEO of aden + anais, a boutique baby swaddle company, Raegan learnt that success isn't about an Ivy League education and an influential network, success is about trusting your instincts, following your gut and knowing which rules to follow and which to break. Raegan's extraordinary story proves that it's never too late to follow your dreams. Empowering and energising, What It Takes will give you the kick up the arse you need to reach your full potential. So get ready to check your doubts at the door and jump in. 'An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process' Rebecca Minkoff, Founder & Creative Director Review: Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit and vision - is available to all of us -- Daphne Oz * Author Television Host * In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process -- Rebecca Minkoff * Founder & Creative Director of MM.LaFleur * Raegan Moya-Jones shows entrepreneur hopefuls that it's okay not to know it all - as long as you're willing to do whatever it takes to make your dream a reality -- Whitney Port * Television personality, fashion designer and author * From the Kitchen Table to global stage... Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same .... And most importantly enjoying the ride -- Deborra-lee Furness * Actress & Founder Hopeland * Raegan Moya-Jones is a force to be reckoned with. Funny, creative, and full of gumption, What It Takes gives you the tools you need to create your own success story -- Tiffani Thiessen * Actress * Raegan Moya-Jones is the definition of a "Girlboss". I am so inspired by her story -- Amanda Saiontz Gluck * Lifestyle Blogger FashionableHostess.com * Raegan Moya-Jones is an outspoken, no-filter, hilarious entrepreneur who will empower you to finally make that leap you've wanted to in your life -- Beverly Turner * Television and Radio Presenter * Moya-Jones will inspire you to greatness with a kick in the ass, laugh out loud saga of overcoming adversity, and instilling in you a renewed belief in yourself that only someone with her energy and vision is capable of. Pour a glass of wine, read this book, and go out and conquer the world -- Geralyn Breig * Anytown, Founder & CEO * Forget what you think you know about women in business. Raegan is here to surprise and inspire you to write your own rules to achieve your career dreams. She is a remarkable woman with a remarkable story everyone can learn from -- Rosie Pope * Founder & Creative Director * Moya-Jones is a force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story -- Sarah Kauss * S'well, Founder & CEO * Author Biography: Raegan Moya-Jones is the founder and CEO of Saint Luna, a boutique moonshine company, and the founder and former CEO of aden + anais, an award-winning lifestyle brand for babies and children. She was the 2014 winner of the EY Entrepreneur of the Year award and is a board member of Hopeland, a charity dedicated to making sure all children have a family. Her previous book Swaddle Love is a short history of the ancient practice of swaddling. Originally from Australia, she now lives in Brooklyn with her husband and their four daughters.