Success @ E-Business: Profitable Internet Business

Description: This text provides a practical guide for launching e-businesses on the Internet. It guides you through the launch of an electronic business, explaining the strategic issues that need to be considered before starting the project. The book proceeds to examine emerging best practices and explains the underlying technologies, as well as showing how to implement your on e-business plan. It acknowledges and reflects the different situations internationally, (paying particular attention to the different stage of maturity between US eBusiness and European eBusiness). It draws its conclusions by identifying the different types of considerations necerssary for a project and a business depending on thier particular situations.


Contents: Introduction - challenge and opportunity. Part 1 Technology background: technologies enabling the business quantum leap. Part 2 Strategy key success factors - roadmap for part II - the value chain for Electronic Commerce: know your customer; know yourself; know your competitor; innovate - smarter than your competitors. Part 3 Tactical/implementation key success factors - roadmap? focus your front office and back office; be solid in your implementation approach; establish a solid IT backbone; epilogue (eighth key success factor); attachments.