Service Management

Service Management: Operations, Strategy, and Information Technology with Student CD-Rom is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management. Table of Contents: Part I Understanding services: the role of services and the economy; the nature of services; service quality; service strategy. Part II Designing the service enterprise: new service development and process design; the supporting facility; service facility location; the service encounter; work measurement; Internet service. Part III Managing service operations: forecasting demand for services; managing waiting lines; computer simulation; capacity planning; managing capacity and demand; managing facilitating goods; service and supply chain management; vehicle routing; managing service projects; linear programming applications in services. Part IV Toward world-class service; quality and productivity improvement; data envelopment analysis (DEA); growth and global expansion. Appendices: areas of a standard normal distribution; uniformly distributed random numbers [0,1]; values for Lq for the M/M/c queuing model; equations for selected queuing models.