Cultural Metaphors: Readings, Research Translations And Comm

Description:
This book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

Table of Contents:
PART ONE: METAPHORS AS CRITICAL AND NECESSARY Metaphors We Live By - George Lakoff and Mark Johnson Why Metaphors Are Necessary and Not Just Nice - Andrew Ortony PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS Edward Hall's Multiple Metaphors Research Translation and Extension The Confucius Connection - Geert Hofstede and Michael Harris Bond From Cultural Roots to Economic Growth The Work of Geery Hofstede Commentary Basic Types of Human Relations, Collectivism and Individualism Research Translation French Wine An Illustration of a Cultural Metaphor PART THREE: WINNERS AND LOSERS Samuel P Huntington's 'The Clash of Civilizations' Research Translation and Commentar Powershift and the Assumed Decline of Nations Research Translation and Commentary PART FOUR: SYMBOLISM OF CULTURAL METAPHORS Football Games and Rock Concerts - Susan P Montague and Robert Morais The Ritual Enactment of American Success Models Bowling Alone - Robert D Putnam America's Declining Social Capital The Persistence of Cultural Stability Applying the Fiske Framework to North and South Italy The Balinese Cockfight Research Translation Negotiating with 'Romans' - Stephen E Weiss PART FIVE: METAPHORICAL APPLICATIONS Language Shock - Michael Agar Understanding the Culture of Conversation Stages in Cross Cultural Collaboration - William H Newman The Transferability of Leadership Training in the East Asian Context - R I Westwood and Andrew Chan Metaphors for Change - Craig L Pearce and Charles P Osmond The ALPs Model of Change Management

Author Biography:
Martin J. Gannon (Ph.D., Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University San Marcos. He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University's International Landmark Award. Professor Gannon has authored, co-authored, or co-edited 80 articles and 17 books, including Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies and government agencies. Professor Gannon has lived and worked in over 25 nations for various periods of time as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his Homepage at California State University San Marcos: www.csusm.edu/mgannon