Language Of Websites, The (Intertext)

Description:
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts : a core introduction to language analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts . The Language of Websites : explores the ways in which websites use and present language covers many different types of web-based interaction, from buying online and auction sites, to search engines, email links and chatrooms considers the structures of language online, such as audience interaction and how hypertext alters narrative structure features a full glossary.

Table of Contents:
Introduction: Some Background To Language And The Web What the book is not Human communication Unit 1: Getting Really Wired: The Physical Context Of Websites A terrible beauty is born: how personal computers began Everything within: the origins of the Web The march of time: developments in web design Unit 2: Front Of House: Institutional Websites Virtually there: websites as metaphorical buildings Basic burger - nothing on it: developments in web graphics Marking territory: web address names Mapping territory: finding your way around Unit 3: Boundaries Real And Imagined: Personal Websites How the Web defeats boundaries Publishing for everyone Does the language of websites exist? Doppelganger: your web personality Unit 4: Streamers And Flashers: Sound And Video Content On The Web The digital revolution It's alive: multi-media content Narrative enforcement: popup windows and spam Unit 5: Ready Or Not: Searching The Web Indexes and catalogues Computers as searchers The language of dead links Comparing search engines Advanced searching and Boolean logic Unit 6: The Raw Materials Of Web Writing Two languages of the Web What you see is not what you get Index Of Terms Bibliography