Promiscuous Customers: Invisible Brand: Delivering Value In Di
25,78 €
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2-3 päeva
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9781841121598
Description: Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrow's rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strat...
Description: Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrow's rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e-business.
| Autor | Bayler, Michael; Stoughton, David |
|---|---|
| Ilmumisaeg | 2001 |
| Kirjastus | John Wiley And Sons Ltd |
| Köide | Pehmekaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 278 |
| Pikkus | 234 |
| Laius | 234 |
| Keel | English |
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