Strategy Process, The: Concepts, Contexts, Cases 5th Ed.

Description: 'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory. As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

Contents: Section 1 - Strategy 1. Strategies 2. Strategists 3. Formulating Strategy 4. Analyzing Strategy 5. Strategy Formation Section 2 - Forces 6. Strategic Change 7. Cognition 8. Organization 9. Technology 10. Collaboration 11. Globalization 12. Values Section 3 - Contexts 13. Managing Start-Ups 14. Managing Maturity 15. Managing Experts 16. Managing Innovation 17. Managing Diversity 18. Managing Otherwise Cases 1 Robin Hood 2 Napoleon Bonaparte: victim of an inferior strategy? 3 Heineken 4 McDonald's 5 Procter & Gamble 6 QVC 7 Barbie vs Bratz 8 The European Airline Industry: Lufthansa in 2003 9 Cadbury Schweppes 10 Airbus versus Boeing: superjumbo and super risks 11 The casino industry 12 Managing European wealth 13 A note on the US wine industry 2007 14 Warner Brothers 15 The making of the iPod 16 Arnold Schwarzenegger (A): strategy or sheer willpower? 17 Novomed loses a client 18 Whisky Exchange 19 Outset Contemporary Art Fund (A) 20 Johnson & Johnson 21 Netflix1 22 Nintendo: fighting the video game console wars 23 Wipro Consulting Services in 2008: building an optimal global configuration in business and IT consulting industry 24 Tiscali UK: The rocky road to offshoring 25 Pixar 26 Natura: the magic behind Brazil's most admired company 27 Arista Records 28 HBO 29 Building emotional energy for renewal: Nissan 30 Even a clown can do it: Cirque du Soleil recreates live entertainment 31 A restaurant with a difference 32 Managing performance at Haier (A) 33 Sportsmake: a crisis of succession 34 Reorganization at Axion consulting (A) 35 Reorganization at Axion consulting (B) 36 Yahoo!