Effective Business Communication 7th Ed. Ise Ed.

Description:
This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.

Table of Contents:
Part 1 Background for effective business communications: effective communications in business; the 7 C's of effective communication. Part 2 Business communication in context: business communication and the ethical context; business communication and the technology context. Part 3 Message design: the process of preparing effective business messages; the appearance and design of business messages; good news and neutral messages. Part 4 Written communication: major plans for letters and memos; bad news messages; persuasive written messages. Part 5 Written communication reports: short reports; long (formal) reports; proposals. Part 6 Strategies for oral communication: strategies for successful speaking and successful listening; strategies for successful informative and persuasive speaking; strategies for successful interpersonal communication; strategies for successful business and group meetings. Part 7 The job application process: the job application process - the written job presentation; the job application process - interviews and follow-up.