Marketing+powerweb Cd 12th Ed.
8,29 €
Laos
Tarneaeg:
2-3 päeva
Tootekood
9780071182898
Description: Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-dept...
Description: Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies.
| Autor | Etzel, Michael P. |
|---|---|
| Ilmumisaeg | 2000 |
| Kirjastus | Mcgraw-Hill Education - Europe |
| Köide | Pehmekaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 213 |
| Pikkus | 230 |
| Laius | 230 |
| Keel | American English |
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