Business Communications Instructor's Manual (Up-Int-Adv; Am. E

Description:Business Communications is a concise, current, and practical text for international business students in today's global economy. This text uses the case-study method to develop students' general communication and vocabulary skills as well as their international business acumen. The text also focuses on information-gathering, problem-solving, and decision-making activities, and includes information on business writing, telephone calls, and electronic communication.
The Instructor's Manual aids the teacher in using the case-study method in the classroom. It summarizes the goals of each case, and provides a sample syllabus.
Contents
Case 1: Job Search; Case 2: Investment; Case 3: Finance; Case 4: Marketing/Negotiations; Case 5: Labor Relations; Case 6: Environment and Business Leaders’ Social Responsibility; Case 7: Business Organization and Management; Case 8: Business Organization and Management; Case 9: Banking; Case 10: Marketing; Case 11: Marketing; Case 12: Environment; Case 13: International Trade; Case 14: Business Organization and Management