Identity And Strategy: How Individual Visions Enable

Description:
This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making.

Review:
''...this book is not just an academic treatise. Its insights grow out of facilitating strategy making, and one of these experiences is described in some detail. There are many practical observations to be found here. Political realities are acknowledged. Alternative paths anticipated. The ideas advanced here are, in combination, a genuine departure from past efforts. The theoretic development, which moves back and forth from experience to academic explanation, is convincing.' - From the foreword by Ann Huff'

Table of Contents:
Foreword by Anne Sigismund Huff Resurrecting the Future of Strategy Consulting by Franz Liebl Preface; 1. Identity as a Blind Spot in Strategy Making; 2. What is Organizational Identity?; 3. Identity and Strategy - A Dynamic Framework for Connecting the Past with the Future; 4. The Impact of Desired Identities: What Does it Mean for Strategy Making in Practice?; 5. How to Evolve a Desired and Attainable Market Strategy: Designing a Strategy Making Process; 6. Designed Strategy Making in Practice: A Case Study; 7. The Impact of Identity: Lessons Learned; 8. Conclusions Bibliography.