Global Wine Tourism: Research, Management And Marketin

Description: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.



Contents: 1: Introduction, J Carlsen and S Charters Section 1: The Wine Tourism Setting 2: Do Tourism and Wine Always Fit Together? A consideration of business motivations, R Fraser and A Alonso 3: Land Use Policy and Wine Tourism Development, P Williams, Simon Fraser University, Canada, K Graham, Business Council of British Columbia and L Mathias, Canadian Cancer Society 4: Enhancing the Wine Tourism Experience: The Customer's Viewpoint, L Roberts, Victoria University, Melbourne and B Sparks, Griffith University, Australia Section 2: Wine Tourism and Regional Development 5: Wine Tourism and Sustainable Development, J Gammack, Murdoch University, Australia 6: Emerging Wine Tourism Regions: Lesson for Development, B Sparks and J Malady, Griffith University, Australia* 7: Determinants of Quality Experiences in an Emerging Wine Region, T Griffin and A Loersch Section 3: Wine Marketing and Wine Tourism 8: Influences on post-visit wine purchase (and non-purchase) by new Zealand winery visitors, R Mitchell, University of Otago, New Zealand 9: Electronic Marketing and Wine, J Murphy 10: Understanding the impact of wine tourism on post-tour purchasing behaviour, B O'Mahony, Victoria University, Australia, J Hall, L Lockshin, University of South Australia, L Jago, Victoria University, Australia and G Brown, University of South Australia Section 4: The Cellar Door 11: Wine tourists in South Africa: a demographic and psychographic study, D Tassiopoulos and N Haydam 12: Younger Wine Tourists: A study of generational differences in the cellar door experiences, S Charters and J Fountain 13: The effects of survey timing upon visitor perceptions of cellar door quality, M O'Neill and S Charters Section 5: Wine Festivals and Events 14: Wine Festivals and tourism - a triangulated approach to festival satisfaction and quality, R Taylor 15: Wine festival: Analyses for attendees' motivational segmentation, and the event's promotional effects, J Yuan, Texas Tech University, USA, S C Jang, A C Liping and A M Morrison, Purdue University, USA and S Linton, Indiana Wine Grape Council, USA 16: A Strategic Approach to Wine Festival Development: The case of the Margaret River Wine Festival, J Carlsen and D Getz, University of Calgary, Canada Section 6: Wine Tours and Trails 17: Nautical wine tourism: A Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Region of New York State, M Q Adams, University of Adelaide, Australia 18: Wine Routes in Portugal, L Correia, Leiria Institute Polytechnic, Portugal and M Passos Ascencao, HAAGA University of Applied Sciences, Finland 19: Are we there yet? How to navigate the wine trails, D Hurburgh, Myriad Research Associates, Australia and D Friend 20: Summary and Conclusions: The Future of Wine Tourism Research Management and Marketing, S Charters and J Carlsen



Author Biography: Jack Carlsen is Professor of Sustainable Tourism at Curtin University, Western Australia and Founder and Co-Director of the Curtin Sustainable Tourism Centre. He has an extensive research track record, which has produced more than 200 scholarly publications on various topics related to tourism planning, markets, development and evaluation. He was leader of the Sustainable Enterprises research program for the Sustainable Tourism Co-operative Research Centre and leader of the Technical Team that developed the Maldives Third Tourism Master Plan 2007-2011. His other books include The Family Business in Tourism and Hospitality (CABI 2004), Global Wine Tourism: Research, Management and Marketing (CABI 2006) and Innovation for Sustainable Tourism (Goodfellows Publishers, in press)