Export Practice And Management 5th Ed.

Description:
The market leader in its field, retailing in over 200 countries, this internationally renowned text is firmly established as the essential guide to export practice and management. Now in its fifth edition, Export Practice and Management continues to focus on developing an export strategy in a pragmatic, professional and profitable manner in a competitive international environment. The contents have been thoroughly updated and reflect the many changes in the constantly-evolving global marketplace. It takes full account of future trends in the conduct of international trade and its increasing complexity. Export Practice and Management is ideal for students of International Business and Management and International Marketing. Practitioners will also find this book invaluable when completing professional examinations such as the Chartered Institute of Marketing, the Chartered Institute of Purchasing and Supply, the Institute of Export, the Institute of Chartered Shipbrokers and the Chartered Institute of Logistics and Transport.

Table of Contents:
1. International Trade. 2. Advantages of Trading Overseas and the Role of the Export and Shipping Office. 3. Characteristics of International Transport Modes: 1. 4. Characteristics of International Transport Modes: 2. 5. Multi-Modalism . 6. Logistics and Globalisation. 7. Freight Rates. 8. Export Cargo Packaging, Stowage, Marketing and Dangerous Cargo Shipments. 9. Export Customs Practice. 10. Cargo Insurance. 11. Credit Insurance. 12. Export Finance. 13. Transport Distribution Analysis. 14. Export Documentation. 15. Processing the Export Order. 16. Electronic Commerce and Paperless Trading. 17. Export Market Entry Options, Culture and Strategies. 18. European Union. 19. International Trade Law. 20. International Physical Distribution/Logistics Strategy and Management.

Author Biography:
Alan Branch has unparalleled experience in international trade, spanning fifty years of consultancy, lecturing and formulating courses in over twenty-five countries. He is a visiting lecturer at Cardiff University, Reading University, Plymouth University, Leicester University, London City College and Rennes International School of Business in France. He is also Fellow of the Chartered Institute of Logistics and Transport and Fellow of the Institute of Export.