Consumer Behavior 6th Ise Ed.
40,23 €
Laos
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2-3 päeva
Tootekood
9780137195015
Description: This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior....
Description: This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
| Autor | Schiffman, Leon G; Kanuk, Leslie Lazar |
|---|---|
| Ilmumisaeg | 1997 |
| Kirjastus | Pearson Higher Education |
| Köide | Pehmekaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 687 |
| Pikkus | 255 |
| Laius | 255 |
| Keel | English |
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