Description: The only comprehensive, consolidated history of this kind, The Ascent of Media seeks to tell the whole story of media, from it's earliest incarnation in the clay tablets of Gilgamesh, through the Guttenburg press, right up to Google and the unfurling world of digital content. Opening up a whole new forum for debate, Parry argues that contemporary media is not, as the doomsayers sugge...
Description: The only comprehensive, consolidated history of this kind, The Ascent of Media seeks to tell the whole story of media, from it's earliest incarnation in the clay tablets of Gilgamesh, through the Guttenburg press, right up to Google and the unfurling world of digital content. Opening up a whole new forum for debate, Parry argues that contemporary media is not, as the doomsayers suggest, in decline, but on the cusp of a new era - one in which it will adapt, evolve and thrive. This is a startling history of the mediums that inform us, shape us, move us and make us, and a rallying call to innovators of the future.