Tourism In The New Europe: Challenges And Opportunities, The

Description:
There are many potential implications of EU enlargement for tourism within the region. This book provides a country-by-country examination of each of the new member states, in terms of their current patterns and trends of tourism development and the impacts of EU accession on them. Topics include: new structural and geographical patterns of European tourism, the politics of EU enlargement and implications for tourism policy, regional, social and cultural implications of transition and accession, and the marketing and re-branding of accession countries.

Table of Contents:
* Preface; Section 1: Introduction and Context; * Introduction, D Hall and M Smith; * Tourism and the European Union, C Anastasiadou, Napier University, Edinburgh, UK; * Enlargement Implications for European Tourism, M Smith and Derek Hall; * Tourism and the New Europe: Views from Beyond Europe, C Michael Hall, University of Otago, New Zealand; * Tourism Education in the New Europe, G Richards, Tourism Research and Marketing, Barcelona, Spain; Section 2: East Central Europe; * Tourism and EU Enlargement: A Central European Perspective, P Jordan, Austrian Institute of East and Southeast European Studies, Austria; * Slovenia: New Challenges in Enhancing the Value of the Tourism Destination Brand, M Konecnik, Ljubljana University, Slovenia; * Slovakia: EU Accession and Cross-Border Travel, V Balaz, Slovak Academy of Science, Slovak Republic; * Tourism in the Czech Republic, A Kiralova, Institute of Hospitality and Management, Czech Republic; * Product Development and Diversification in Hungary, L Puczko, Xellum Ltd, Hungary, and T Ratz, Kodolanyi Janos University College, Hungary; * Tourism in Poland: Changes in Policy, Management and Education, B Marciszewska; Section 3: The Baltics; * The Baltics' Accession: Finnish Perspectives, R Komppula and A Peltonen, University of Joensuu, Finland, T Ylkanen and T Kokkila, Finnish Tourist Board, Finland; * Estonia - Switching Unions: Impacts of EU Membership on Tourism Development, J Jarvis. Monash University, Australia and P Kallas, Estonian Tourist Board, Estonia; * Latvia Tourism: Decisive Factors and Tourism Development, I Druva-Druvaskalne, I Abols and A Slara, Vidzeme University College, Latvia; * Lithuania: Sustainable Rural Tourism Development in the Baltic Coastal Region A Armanaitiene, R Povilanskas, Klaipeda University, Lithuania, and E Jones, University of Wales Institute, Cardiff, UK; Section 4: The Mediterranean Enlargement; * The Mediterranean Enlargement: An Overview, H Alipour, Eastern Mediterranean University, Turkish Republic of Northern Cyprus, and D Hall; * Malta: Re-imaging the Mediterranean Destination, N Theuma, University of Malta, Malta; * Cyprus: Building Bridges in the Borderlands of the New Europe, J Scott, London Metropolitan University, UK, and L Topcan; Section 5: The Next Enlargement; * Introduction; * Tourism in Bulgaria, M Bachvarov, University of Lodz, Poland; * Romania: National Identity, Tourism Promotion and European Integration, D Light, Liverpool Hope University, UK; * Turkey: EU Membership Implications for Sustainable Tourism Development, C Tosun, J Fletcher and A Fyall, Bournemouth University, UK; * Croatia in the New Europe: Culture Versus Conformity, I Ateljevic, Wageningen University, the Netherlands, and S Corak, Institute for Tourism, Croatia; Section 6: Conclusions; * Summary and Conclusions: M Smith and D Hall.