Sustainable Marketing

68,50 €
Laos
Tarneaeg: 2-3 päeva
Tootekood
9780136117070
Description: To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable--and lucrative--sustainable marketing strategies. Table of Contents: Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment a...