Power Of Habit, The: Why We Do What We Do, And How To Change

Description: Why do we do develop habits? And how can we change them? We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation. Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success - or even life and death.The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything.Habits aren't destiny. They're science, one which can transform our businesses, our communities, and our lives.

Review: "In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book." -- Jonah Lehrer "Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way." -- Daniel H. Pink "Absolutely fascinating." * Wired * "This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits." * The Economist * "Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception." -- Andrew Hill * Financial Times * "Duhigg gives a compelling insight in to the world of subconscious behaviour. This is no homespun remedy, Duhigg's observations have real, scientific gravitas." * Woman & Home * "In his book The Power of Habit Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples..." * The Book Garden Blog * "Inspiring stuff!" * Counsel * "The Power of Habit steps sideways into science and brain chemistry to back up its key message: that identifying and implementing keystone habits is the difference between success and failure, whatever your goals. So if you're a procrastinator, or a sleeper-inner, pick it up - and see how quickly you can morph those habits into habitual success. When you get around to it, obviously." * Stylist * "This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits." -- Best Brainy Books of the Decade * Guardian *


Author Biography: Charles Duhigg is a Pulitzer Prize-winning investigative reporter for The New York Times and author of The Power of Habit. A graduate of Yale University and Harvard Business School, he has received the George Polk, the National Academies of Science and other awards. He lives in Brooklyn with his wife and two children.