Media, Sports And Society

Description:
'Media, Sports and Society' provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports interests.

Table of Contents:
PART ONE: OVERVIEWS Media, Sports, and Society - Lawrence A Wenner The Research Agenda Media Made Sport - Robert W McChesney A History of Sports Coverage in the United States Cultural Studies and the Sports/Media Complex - Sut Jhally PART TWO: THE MEDIA SPORTS PRODUCTION COMPLEX Sports Programming - Susan Tyler Eastman and Timothy P Meyer Scheduling, Costs, and Competition Professional Sports Organizations - Robert V Bellamy, Jr Media Strategies Making Spectacle - Richard Gruneau A Case Study in Television Sports Production PART THREE: MEDIA SPORTS CONTENT The Super Bowl Pre-Game Show - Lawrence A Wenner Cultural Fantasies and Political Subtext Super Bowl Football versus World Cup Soccer - Michael R Real A Cultural-Structural Comparison The Rhetoric of Winning and Losing - Leah R Vande Berg and Nick Trujillo The American Dream and America's Team Drugs and (Len) Bias on the Sports Page - Lewis Donohew, David Helm, and John Haas PART FOUR: THE AUDIENCE FOR MEDIA SPORTS The Audience Experience with Sports on Television - Lawrence A Wenner and Walter Gantz Viewers' Enjoyment of Televised Sports Violence - Jennings Bryant Sex Typing, Sports Interests, and Relational Harmony - Michael E Roloff and Denise H Solomon