Sketching User Experiences: Getting The Design Right And The

Description: Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood-by both designers and the people with whom they need to work- in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values. Grounded in both practice and scientific research, Bill Buxton's engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design. Review: "Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies." --Bill Gates, Chairman, Microsoft"Informed design is essential." While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case. In an impeccably argued and sumptuously illustrated book, design star Buxton convinces us that design simply must be integrated into the heart of business." --Roger Martin, Dean, Rotman School of Management, University of Toronto "Design is explained, with the means and manner for successes and failures illuminated by engaging stories, true examples and personal anecdotes. In Sketching User Experiences, Bill Buxton clarifies the processes and skills of design from sketching to experience modeling, in a lively and informative style that is rich with stories and full of his own heart and enthusiasm. At the start we are lost in mountain snows and northern seas, but by the end we are equipped with a deep understanding of the tools of creative design." --Bill Moggridge, Cofounder of IDEO and author of Designing Interactions "I love this book. There are very few resources available that see across and through all of the disciplines involved in developing great experiences. This is complex stuff and Buxton's work is both informed and insightful. He shares the work in an intimate manner that engages the reader and you will find yourself nodding with agreement, and smiling at the poignant relevance of his examples." --Alistair Hamilton, Symbol Technologies, NY "Like any secret society, the design community has its strange rituals and initiation procedures. Bill opens up the mysteries of the magical process of design, taking us through a land in which story telling, orange squeezers, the Wizard of oOz, I-pods, avalanche avoidance, bicycle suspension sketching, and faking it are all points on the design pilgrim's journey. There are lots of ideas and techniques in this book to feed good design and transform the way we think about creating useful stuff." --Peter Gabriel Contents: PART I: DESIGN AS DREAMCATCHERIntroductionCase Study: Apple, Design and BusinessThe Bossy RuleA Snapshot of TodayThe Role of DesignA Sketch of the ProcessThe Cycle of InnovationThe Question of ?Design?The Anatomy of SketchingClarity is not always the Path to EnlightenmentThe Larger Family of RenderingsExperience Design vs. Interface DesignSketching InteractionSketches are not PrototypesWhere is the User in all of this?You make that Sound like a Negative ThingIf Someone Made a Sketch in the Forest and Nobody Saw it?The Object of SharingAnnotation: Sketching on SketchesDesign Thinking and EcologyThe Second Worst Thing that Can HappenA River Runs Through ItPART II: STORIES OF METHODS AND MADNESSIntroductionThe Wonderful Wizard of OzChameleon: From Wizardry to Smoke-and-MirrorsLe Bricolage: Cobbling Things TogetherIt was a Dark and Stormy Night?Visual Story TellingSimple AnimationShoot the MimeSketch-a-MoveExtending Interaction: Real and IllusionThe Bifocal DisplayVideo InvisionmentInteracting with PaperAre you Talking to me?PART III: RECAPITULATION & CODASome Final ThoughtsPART IV: REFERENCES/BIBLIOGRAPHY