Sage Handbook Of Media Studies, The

Description:
The SAGE Handbook of Media Studies provides a state-of-the-art overview of media research and examines the theories, practices, and future of media studies. The Editors have brought together a variety of U.S. and international contributors to provide a universal viewpoint of the increasingly diverse and globalized media studies field. The Handbook offers a comprehensive review of today's burgeoning field of media studies within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media. It is an ideal resource for graduate courses in media studies, as well as an excellent addition to any academic library.

Table of Contents:
Introduction - McQuail Prolegomena Communication Ethics - Christians Alternative Media for Social Change - Gumucio International Communication - Sinclair Comparing Media: the USA, UK and Iran - Sreberny Technology - Braman Digital Media - Van Dijk Audiences, Users and Effects Audiences and Readership Research Approaches: A Survey - Kitzinger 20th Century Media Effects Research - McDonald Psychology of Media Use - MacBeth Television Audiences - Nightingale European Feminism, Media Studies and Cultural Studies - Hermes East Asian Modernities and the Formation of Media and Cultural Studies - Kang Economy and Power Media Economics - Albarran The Political Economy of Communications - Wasko Government, the State, and Media - Neveu Media, Public Opinion, and Political Action - Semetko Media and the Reinvention of the Nation - Waisbord News Production - Whitney, Sumpter & McQuail Specific Areas of Media Research Narrative and Genre - Newcomb Media and Music Cultures - Zuberi Advertising - Holden Broadcasting, Cable and Satellites - Hilmes Hollywood - Schatz & Perren Bollywood - Naregal Media, Violence and Sex - Smith, Moyer & Donnerstein