Developing A Questionnaire 2nd Ed. (Real World Research)

Description:
'Developing a Questionnaire: 2nd Edition' is a comprehensive guide to the successful design and implementation of questionnaires as a research method. It covers: How, why and when to use questionnaires? How to analyse data? How to present results? And, how to relate questionnaires to other forms of research.This second edition contains new chapters on the use of questionnaires in surveys, face-to-face questionnaires and telephone interviews.'The Real Word Research' series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.

Table of Contents:
Series Foreword; 1. The Pros and Cons of Questionnaires; 2. Preparation; 3. Drafting the Questions (and Answers); 4. Designing the Questionnaire; 5. Getting them Out and Getting them Back; 6. Displaying the Results for Analysis; 7. Content Analysis of Open Questions; 8. Statistical Analysis of Closed Questions; 9. The Use of Questionnaires in Surveys; 10. The Face-to-Face Questionnaire: Recording Schedules; 11. Using Questionnaires in Telephone Interviews; 12. Questionnaires as Part of a Multi-method Approach; 13. Presenting your Findings; Recommended Further Reading.

Author Biography:
Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, Scotland