Social Neuroscience: Integrating Biological And Psychologica

Description:
This compelling volume provides a broad and accessible overview of the emerging field of social neuroscience. Showcasing an array of cutting-edge research programs, leading investigators present new approaches to the study of how the brain influences social behavior, and vice versa. Each authoritative chapter clearly describes the methods used: lesion studies, neuroimaging techniques, hormonal methods, event-related brain potential methods, and others. The contributors discuss the theoretical advantages of taking a social neuroscience perspective and analyze what their findings reveal about core social psychological phenomena. Essential topics include emotion, motivation, attitudes, person perception, stereotyping and prejudice, and interpersonal relationships.

Review:
'More than a half-century ago, social psychology opened a New Look in perception. Social phenomena occurring below awareness became prime subjects of controversial discourse. Social Neuroscience now demonstrates that, in many cases, what we thought were no more than conjectures have become promising lines of discovery. It organizes in a clear, instructive manner most of what we now know about neural processes underlying significant aspects of social behavior.' - 'Robert Zajonc, PhD, Stanford University, USA 'Valuable for the increasing number of advanced undergraduate and graduate courses focusing on the neurobiology of social behavior, as well as for social and personality psychologists seeking an excellent introduction to the area.' - 'Todd F. Heatherton, PhD, Dartmouth College, USA 'James Watson once said, 'there are only molecules; everything else is sociology.' His tongue-in-cheek arrogance reminds us of the great gulf that once separated the 'two cultures' of humanities and science. In the last decade this gap is successfully being bridged by social neuroscience. This fine edited volume presents a readable, comprehensive overview of this exciting new field.' - V.S. Ramachandran, MD, PhD, University of California, San Diego, USA 'Not long ago, social motivation was a matter of others sharing some of their food, warmth, and some sex. Now, with the affect revolution, social motivation has become a cauldron of basic emotional systems and cognitive abilities and desires. This volume summarizes a host of exciting developments in this rapidly emerging field.' - 'Jaak Panksepp, PhD, Washington State University, USA