Marketing: Introductory Text, An 6th Ed. (Lpbb)
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Description: This guide has been revised and adapted in response to changes in teaching and new developments in research. New sections cover topics including: relationship marketing; ethics in marketing; green marketing; total quality management; public relations; and customer care....
Description: This guide has been revised and adapted in response to changes in teaching and new developments in research. New sections cover topics including: relationship marketing; ethics in marketing; green marketing; total quality management; public relations; and customer care.
| Autor | Baker, Michael J. |
|---|---|
| Ilmumisaeg | 1999 |
| Kirjastus | Palgrave Macmillan |
| Köide | Pehmekaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 596 |
| Pikkus | 246 |
| Laius | 246 |
| Keel | English |
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