Managerial Economics: Applications, Strategy And Tactics 8th E

Description:
With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and 'managerial challenges' support this approach. This edition includes extensive coverage of analytical tools including game-theoretic tactics, best-practices mechanism design, and information economics. It also thoroughly integrates international issues and devotes an entire chapter to managing export products.

Table of Contents:
PART I: INTRODUCTION. 1. Introduction and Goals of the Firm. 2. Fundamental Economic Concepts. 3. Optimization Techniques. PART II: DEMAND AND FORECASTING. 4. Demand Analysis. 5. Estimation of Demand. 6. Business and Economic Forecasting. 7. Exchange Rates and International Trade. PART III: PRODUCTION AND COST. 8. Production Economics. 9. Cost Analysis. 10. Applications of Cost Theory. 11. Linear-Programming Applications. PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 12. Price and Output Determination: Pure and Monopolistic Competition. 13. Competitive Markets Under Asymmetric Information. 14. Price and Output Determination: Monopoly. 15. Price and Output Determination: Oligopoly. 16. Game-Theoretic Oligopolistic Rivalry: Best Practice Tactics. 17. Further Topics in Pricing. 18. Government Regulation. PART V: LONG-TERM INVESTMENT DECISIONS AND RISK MANAGEMENT. 19. Long-Term Investment Analysis. 20. Risk Analysis.