Rules For Revolutionaries

Description: Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. * Create Like a God * Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. * Command Like a King * Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). * Work Like a Slave * Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets. "The most original, readable, and useful guide to success in business that I've read. . . . Rules for Revolutionaries will become the anthem of our time." -- Benjamin M. Rosen, chairman, Compaq Computer Corporation"Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms."-- "Business 2.0"