Guide To Managerial Communication 4th Ed.

Description:
Written by a leader in the management communication field and experienced consultant, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming students with the know-how, techniques, and skills to deal successfully with managerial communication issues they will face as future business professionals.

Table of Contents:
I. COMMUNICATION STRATEGY. 1. Communicator Strategy. 2. Audience Strategy. 3. Message Strategy. 4. Channel Choice Strategy. 5. Culture Strategy. 6. Strategy Checklist. 7. Guide to the Guide. II. WRITING: THE PROCESS. 1. Composing Efficiently. 2. Dealing with Writing Problems. III. WRITING: MACRO ISSUES. 1. Document Design. 2. Coherence and Emphasis. 3. Effective Paragraphs. IV. WRITING: MICRO ISSUES. 1. Editing for Brevity. 2. Choosing a Style. V. SPEAKING: VERBAL STRUCTURE. 1. Tell/Sell Presentations. 2. Questions and Answers. 3. Consult/Join Meetings. 4. Group Collaborations. 5. Special Speaking Situations. VI. SPEAKING: VISUAL AIDS. 1. Designing the Presentation as a Whole. 2. Designing Each Individual Chart. 3. Choosing Visual Aid Equipment. 4. Using Visual Aids Effectively. VII. SPEAKING: NONVERBAL SKILLS. 1. Nonverbal 'Sending': Delivery Skills. 2. Nonverbal 'Receiving': Listening Skills. 3. Speaking Checklists. APPENDICES. A. Formats for Memos, Reports, and Letters. B. Correct Words. C. Unbiased Language. D. Grammar and Usage. E. Punctuation. Bibliography. Index.