Government Public Relations: Reader, A
127,86 €
Tellimisel
Tarneaeg:
2-4 nädalat
Tootekood
9781420062779
Description:
Public relations play a crucial role in advancing the work of public agencies. 'The Government Public Relations Reader' introduces the theory, practice, and context of public relations and describes the advantages of implementing public relations as a management tool. The authors present a contemporary look at public relations in public administration and discuss the issues su...
Public relations play a crucial role in advancing the work of public agencies. 'The Government Public Relations Reader' introduces the theory, practice, and context of public relations and describes the advantages of implementing public relations as a management tool. The authors present a contemporary look at public relations in public administration and discuss the issues su...
Description:
Public relations play a crucial role in advancing the work of public agencies. 'The Government Public Relations Reader' introduces the theory, practice, and context of public relations and describes the advantages of implementing public relations as a management tool. The authors present a contemporary look at public relations in public administration and discuss the issues surrounding the relationship between the news media and government agencies. The text is accompanied by an instructor's guide containing solutions and other valuable information. The book supplies students and practitioners with an understanding of the importance, value, and uses of public relations in government.
Table of Contents:
OVERVIEW OF GOVERNMENT PUBLIC RELATIONS Public Relations in Public Administration, M. Lee Public Relations Management in Government and Business, J.E. Grunig What Do Federal Public Information Officers Do? US Office of Personnel Management The Campaign of the Committee on Public Information: Its Contributions to the History and Evolution of Public Relations, B. Pinkleton PURPOSES OF GOVERNMENT PUBLIC RELATIONS: MEDIA RELATIONS The Media vs. the Bureaucracy, M. Lee The Effective Agency Spokesperson, M. Lee Media and the Bureaucracy in the United States, B. Kalantari Hacks, Flacks, and Spin Doctors Meet the Media: An Examination of the Congressional Press Secretary as a (Potential) Public Relations Professional, E.J. Downes PURPOSES OF GOVERNMENT PUBLIC RELATIONS: PUBLIC REPORTING An Overview of Public Reporting, M. Lee Popular Reporting, J.A. Clay A History of Municipal Public Reporting: Examples of Robust Reporting in the 20th Century, M. Lee PURPOSES OF GOVERNMENT PUBLIC RELATIONS: RESPONSIVENESS TO THE PUBLIC Encouraging Community Dialogue: Approach, Promise, and Tensions, A. Helling and J.C. Thomas Engaging with Citizens and Other Stakeholders, S. Martin The Management of CitizenParticipation in Taiwan: A Case Study of Taipei City Government's CitizenComplaints System, D. Chen, T. Huang, and N. Hsaio Towards an Accountable and Quality Public Administration in Hong Kong: Redressing Administrative Grievances through the Ombudsman, C. Wing-Hung Lo and R.J. Wickins PURPOSES OF GOVERNMENT PUBLIC RELATIONS: OUTREACH Marketing in Public Sector Organizations, T. Bovaird CRISIS MANAGEMENT AS GOVERNMENT PUBLIC RELATIONS Public Relations as Crisis Management, M. Lee Public Information for Homeland Security and Emergency Preparedness, R. Radvanovsky THE EXTERNAL ENVIRONMENT OF GOVERNMENT PUBLIC RELATIONS Public Information or Propaganda? Congressional Restrictions on Federal Public Relations, K.R. Kosar Freedom of Information: A Duty of Public Agencies, S.J. Piotrowski Freedom of Information Act: Processing Trends Show Importance of Improvement Plans, US Government Accountability Office The Environmental Context of Communications: Public Sector Organizations, J.P. Viteritti When Productivity and Communication Clash: Ethical Issues for Government Managers, J.L. Garnett and J.A. Sigler THE EXTENDED PUBLIC SECTOR: PUBLIC RELATIONS BY NONPROFIT AGENCIES Public Relations for Nonprofit Organizations, M. Lee FUTURE: TRENDS IN GOVERNMENT PUBLIC RELATIONS Effects of Globalization on Media Coverage of Public Administration, M. Lee E-Reporting: Using Performance Results to Strengthen Democratic Accountability, M. Lee APPENDIX: ANNOTATED BIBLIOGRAPHY OF HISTORICAL SOURCES Agency Relations with the Press, D.W. Martin INDEX
Public relations play a crucial role in advancing the work of public agencies. 'The Government Public Relations Reader' introduces the theory, practice, and context of public relations and describes the advantages of implementing public relations as a management tool. The authors present a contemporary look at public relations in public administration and discuss the issues surrounding the relationship between the news media and government agencies. The text is accompanied by an instructor's guide containing solutions and other valuable information. The book supplies students and practitioners with an understanding of the importance, value, and uses of public relations in government.
Table of Contents:
OVERVIEW OF GOVERNMENT PUBLIC RELATIONS Public Relations in Public Administration, M. Lee Public Relations Management in Government and Business, J.E. Grunig What Do Federal Public Information Officers Do? US Office of Personnel Management The Campaign of the Committee on Public Information: Its Contributions to the History and Evolution of Public Relations, B. Pinkleton PURPOSES OF GOVERNMENT PUBLIC RELATIONS: MEDIA RELATIONS The Media vs. the Bureaucracy, M. Lee The Effective Agency Spokesperson, M. Lee Media and the Bureaucracy in the United States, B. Kalantari Hacks, Flacks, and Spin Doctors Meet the Media: An Examination of the Congressional Press Secretary as a (Potential) Public Relations Professional, E.J. Downes PURPOSES OF GOVERNMENT PUBLIC RELATIONS: PUBLIC REPORTING An Overview of Public Reporting, M. Lee Popular Reporting, J.A. Clay A History of Municipal Public Reporting: Examples of Robust Reporting in the 20th Century, M. Lee PURPOSES OF GOVERNMENT PUBLIC RELATIONS: RESPONSIVENESS TO THE PUBLIC Encouraging Community Dialogue: Approach, Promise, and Tensions, A. Helling and J.C. Thomas Engaging with Citizens and Other Stakeholders, S. Martin The Management of CitizenParticipation in Taiwan: A Case Study of Taipei City Government's CitizenComplaints System, D. Chen, T. Huang, and N. Hsaio Towards an Accountable and Quality Public Administration in Hong Kong: Redressing Administrative Grievances through the Ombudsman, C. Wing-Hung Lo and R.J. Wickins PURPOSES OF GOVERNMENT PUBLIC RELATIONS: OUTREACH Marketing in Public Sector Organizations, T. Bovaird CRISIS MANAGEMENT AS GOVERNMENT PUBLIC RELATIONS Public Relations as Crisis Management, M. Lee Public Information for Homeland Security and Emergency Preparedness, R. Radvanovsky THE EXTERNAL ENVIRONMENT OF GOVERNMENT PUBLIC RELATIONS Public Information or Propaganda? Congressional Restrictions on Federal Public Relations, K.R. Kosar Freedom of Information: A Duty of Public Agencies, S.J. Piotrowski Freedom of Information Act: Processing Trends Show Importance of Improvement Plans, US Government Accountability Office The Environmental Context of Communications: Public Sector Organizations, J.P. Viteritti When Productivity and Communication Clash: Ethical Issues for Government Managers, J.L. Garnett and J.A. Sigler THE EXTENDED PUBLIC SECTOR: PUBLIC RELATIONS BY NONPROFIT AGENCIES Public Relations for Nonprofit Organizations, M. Lee FUTURE: TRENDS IN GOVERNMENT PUBLIC RELATIONS Effects of Globalization on Media Coverage of Public Administration, M. Lee E-Reporting: Using Performance Results to Strengthen Democratic Accountability, M. Lee APPENDIX: ANNOTATED BIBLIOGRAPHY OF HISTORICAL SOURCES Agency Relations with the Press, D.W. Martin INDEX
Autor | Lee, Mordecai |
---|---|
Ilmumisaeg | 2008 |
Kirjastus | Taylor & Francis Ltd |
Köide | Pehmekaaneline |
Bestseller | Ei |
Lehekülgede arv | 456 |
Pikkus | 254 |
Laius | 254 |
Keel | English |
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