Getting Started: How To Set Up Your Own Business 4th Ed.

Description: This practical guide is for anybody who is thinking of setting up a new business. It examines all the points which an entrepreneur should consider. It covers: personal motivation; preparing a business plan; financing and structuring a business; employing staff; selling and marketing; managing a business; and providing for the future. The book helps the entrepreneur to make a business succeed, and tells them how to avoid problems. Each chapter is divided into short sections for easy reference. At the back of the book there are appendices which provide examples of the following: business plan; budget forecast; cash flow; balance sheet; and management accounts plan. The book is written for practising small business managers, and for people who are thinking about starting their own business. It is not a student textbook.

Contents: Looking at the project; preparing a business plan; financing the business; structuring the business; setting up the business; employing people; marketing the product or service; managing the business; providing for the future; obtaining assistance.