Ethics In Public Relations: Responsible Advocacy

Ethics in Public Relations explores the ethical dimensions of public relations' advocacy role. Leading public relations scholars offer keen insights into timely issues. The book addresses a broad range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st century public relations. The work, which focuses on the affirmative aspects of ethical practices, provides practical examples and cases that illustrate universal principles of responsible advocacy. The book also reveals consequences of unethical conduct by public relations professionals, including the potential for heightened legal regulation. Review: 'This timely and thorough volume, edited by two communication professors at DePaul University, attempts to provide both a theoretical framework and some very practical strategies for what the authors call 'responsible advocacy.' Summing up: Highly recommended.' -- M.S Myers 20070412 Table of Contents: Introduction: Toward a Definitional Framework for Responsible Advocacy Chapter 1: Baselines for Ethical Advocacy in the 'Marketplace of Ideas' - Kathy Fitzpatrick Chapter 2: Responsibility and Accountability - Thomas H. Bivins Chapter 3: The Ethics of Communicating With and About Difference in a Changing Society - Larissa A. Grunig and Elizabeth L. Toth Chapter 4: Negotiating Relationships With Activist Publics - Linda Hon Chapter 5: Responsible Advocacy for Nonprofit Organizations - Carolyn Bronstein Chapter 6: Truth and Transparency - Karla Gower Chapter 7: Responsible Online Communication - Kirk Hallahan Chapter 8: Responsible Advocacy Through Strategic Risk Communication - Michael J. Palenchar and Robert L. Heath Chapter 9: The Ethics of Public Diplomacy - Philip Seib Chapter 10: Advocacy Across Borders - Donald K. Wright Author Biography: Carolyn Bronstein (Editor) is an Assistant Professor of Communication at DePaul University in Chicago, where she teaches undergraduate and graduate courses that focus on the cultural impact of public relations and advertising in a global society. Her research examines the role of the mass media in the social construction of women and women's issues, with emphasis on mainstream news and advertising. She received the Nafziger-White research award from the Association for Education in Journalism and Mass Communication (AEJMC) for tracing the relationship among advertising trends in the 1970s, gender consciousness, and the development of the American feminist antipornography movement. Her work appears in a variety of mass media journals, including Journalism and Mass Communication Quarterly, Journalism and Communication Monographs, and Journalism and Mass Communication Educator. Kathy Fitzpatrick is an associate professor of communication at DePaul University in Chicago, where she directs the master's degree program in public relations and advertising. In 2005, Fitzpatrick was named the Wicklander Fellow in Applied and Professional Ethics. She teaches a range of undergraduate and graduate courses in public relations, public relations ethics, communication law and crisis management. Her research focuses on issues involving public relations, ethics and law. Fitzpatrick is the co-author of Public Relations Ethics and Journalism Ethics (with Philip Seib) and the author of articles in Public Relations Review, Journal of Public Relations Research, Journal of Mass Media Ethics, Journal of Advertising, Journalism and Mass Communication Educator, Journal of Communication Management and Corporate Reputation Review. She is a licensed attorney, an accredited member of the Public Relations Society of America (PRSA) and a past president of the PRSA Dallas Chapter. In 2002, Fitzpatrick was elected to head the PRSA Educators Academy. She served for six years on the PRSA Board of Ethics and was a member of the task force that developed the Member Code of Ethics 2000. She is a member of the Arthur W. Page Society and serves on the editorial review boards of Journal of Public Relations Research, Public Relations Review, and Journal of Mass Media Ethics.