Ethics In Marketing

Description:Table of Contents: Preface Ethics and the Marketing Manager p. 1 The Role of Ethics in Marketing Management p. 3 Ethical Issues in Marketing p. 10 What is Ethical Marketing Decision Making? p. 13 A Marketing Ethics Framework p. 20 Marketing Managers, Society and the Environment p. 35 Marketing Managers: Caught in the Middle p. 37 Ciba-Geigy Pharmaceuticals: Pharma International p. 46 McDonald's and the Environment p. 61 The Smoke Wars p. 87 Barclays and South Africa p. 112 In the News p. 121 Good Takes on Greed p. 121 Ethical Shopping p. 123 A New Sales Pitch: The Environment p. 125 Pharmaceutical Marketing Practices in the Third World p. 127 Market Selection and Marketing Research p. 143 Ethical Issues in Researching and Targeting Consumers p. 145 Suzuki Samurai: The Roll-Over Crisis p. 196 Chevron Corporation: Corporate Image Advertising p. 219 Optical Distortion, Inc. (C): The 1988 Reintroduction p. 236 Secret Shopper Program p. 239 In the News p. 242 Misery Market: Winos and Thunderbird Are a Subject Gallo Doesn't Like to Discuss p. 242 Risky Business: Marketers Make a Beeline for the Nation's Schools p. 245 After Uptown, Are Some Niches Out? p. 250 Making a Phone Call Might Mean Telling the World About You p. 253 For These MBA's, Class Became Exercise in Corporate Espionage p. 257 Corporate Policy and the Ethics of Competitor Intelligence Gathering p. 260 Product Policy p. 281 Ethical Issues in Product Policy p. 283 Black and Decker Corporation: Spacemaker Plus Coffeemaker (A) p. 302 The Procter and Gamble Company: The Lenor Refill Package p. 317 Kodak and Polaroid: Consumer Compensation p. 337 In the News p. 342 Protectionist the Dolphins p. 342 The Poisoning of America p. 343 GE Refrigerator Woes Illustrate the Hazards in Changing a Product p. 343 Incorporating a Consumer Safety Perspective into the Product Development Process p. 351 Managing Product Recalls p. 360 Pricing Policy p. 387 Ethical Issues in Pricing p. 389 Retail Promotional Pricing: When Is a Sale Really a Sale? (A) p. 405 Amalgamated Aluminum Alloy Division p. 428 Car-Rental Collision Damage Waivers p. 432 In the News p. 441 Sandoz Corporation's Clozaril Treats Schizophrenia - Who Is Going to Pay $8,944? p. 441 U.S. Probes Whether Airlines Colluded on Fare Increase p. 445 Demand for Rubber Gloves Skyrockets - Profiteering during AIDS Crisis Suspected p. 447 Who Wins with Price-Matching Plans? p. 449 Why Do Companies Succumb to Price-Fixing? p. 452 Distribution Policy p. 471 Ethical Issues in Distribution p. 473 Sorrell Ridge: Slotting Allowances p. 491 The Satanic Verses (A) p. 507 The Satanic Verses (B) p. 512 In the News p. 515 Benetton Is Accused of Dubious Tactics by Some Store Owners p. 515 The Banks: Redlining and Rhetoric p. 520 Growth of Museum Shops Stirs Debate on Tax Status p. 524 Dealer Termination Agreements and Resale Price Maintenance p. 526 Marketing Communications: Personal Selling and Sales Management p. 537 Ethical Issues in Personal Selling and Sales Force Management p. 539 David Namer: An Interview with a Professional Salesman p. 557 Petite Playthings, Inc., 1984 (A) p. 575 Rossin Greenberg Seronick and Hill, Inc. (A) p. 577 In the News p. 581 On the Take p. 581 Damage Control at Dun and Bradstreet p. 586 Don't Let Bad Company Manners Hurt Good Products p. 591 Does Opportunity Make the Thief? How Control Systems Influence an Industrial Salesperson's Ethical Behavior p. 593 Marketing Communications: Advertising and Sales Promotions p. 605 Ethical Issues in Advertising and Sales Promotions p. 607 The Massachusetts Lottery p. 626 Campbell Soup Company and the Federal Trade Commission p. 636 Audi of America Inc. p. 641 PepsiCo and Madonna p. 646 Anheuser-Busch p. 651 In the News p. 655 Foes Claim Ad Bans Are Bad Business p. 655 As Retailers' Sales Crop Up Everywhere, Regulators Wonder If the Price Is Right p. 656 A Crackdown on "Charity" Sweepstakes p. 658 Relating Research on Deceptiveness Law to Ethics in Advertising p. 662 Children as Consumers: The Ethics of Children's Television Advertising p. 672 Marketing Strategy and Implementation p. 687 Ethical Issues in Marketing Strategy and Implementation p. 689 Sealed Air Corporation: Marketing Impacts of Eliminating CFCs p. 700 Reebok International Ltd. p. 718 In the News p. 744 How a PR Firm Executed the Alar Scare p. 744 Tetris Game Wins Big for Nintendo but Not for Soviet Inventors - To Russia, a Lesson in Markets p. 746 Sales Job: At Nordstrom Stores, Service Comes First - But at a Big Price p. 749 A General Theory of Marketing Ethics p. 757 The General Theory of Marketing Ethics: A Retrospective and Revision p. 775 Appendix: Codes of Conduct p. 785 Apple Computer, Inc p. 785 Quaker Oats Company p. 793 American Marketing Association p. 799 Exercise A. How Do Your Ethics Compare with New York? p. 803 Exercise B. Marketing Dilemmas p. 805 Bibliography p. 809 Index p. 821 Table of Contents provided by Blackwell. All Rights Reserved.