Total Relationship Marketing 3rd Ed.

63,31 €
Tellimisel
Tarneaeg: 2-4 nädalat
Tootekood
9780750686334
Description: This third edition of 'Total Relationship Marketing' confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approach...