Strategic Operations Management: Value Chain Approach, A

Description:
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/walters/index.asp

Table of Contents:
Foreword Introduction New Economy: New Business Models: New Approaches The Consumer as the Principal Driver of Value Value in the Context of the Firm Practical Issues and Applications Perspectives on Resource Allocation in the New Economy Supply Chain and the Demand Chain Demand Chain + Supply Chain = Value Chain. The Principles and Logic Underlying Value Chain Structures & Participation The Value Chain: An Industry Perspective The Firm's Value Chain Performance Planning and Control Value Chain Applications Industry Value Drivers Index

Author Biography:
DAVID WALTERS is currently Professor of Management at the Sydney Graduate School of Management, University of Western Sydney, Australia. He was previously Head of the Business Department at Macquarie University and will be leaving UWS at the end of May to take up a post at Massey University, Palmerston North, New Zealand, where he will be introducing value chain management to a number of course programmes. MARK RAINBIRD is Managing Director of AWA Ltd, a computer service company operating Australia wide.