Relational Enterprise: Moving Beyond Crm To Maximize All Your
10,46 €
Laos
Tarneaeg:
2-3 päeva
Tootekood
9780814406694
Description:
To be successful a company must be fully 'relational' - managing contacts with employees, sales reps, vendors, partners and even the competition. This book shows how to integrate people, processes, structure and technology into a single focused system capable of greater gains than ever before. It explains how to turn every contact into a potential buyer or de facto salesperson...
To be successful a company must be fully 'relational' - managing contacts with employees, sales reps, vendors, partners and even the competition. This book shows how to integrate people, processes, structure and technology into a single focused system capable of greater gains than ever before. It explains how to turn every contact into a potential buyer or de facto salesperson...
Description:
To be successful a company must be fully 'relational' - managing contacts with employees, sales reps, vendors, partners and even the competition. This book shows how to integrate people, processes, structure and technology into a single focused system capable of greater gains than ever before. It explains how to turn every contact into a potential buyer or de facto salesperson, which allows a company to sell up and own th customer and supplier chain. Readers can learn how to unify programms and systems into a cohesive whole that unleashes a power hidden in stand-alone efforts.
Author Biography:
Cooper is President of CooperComm, Inc., an organizational management consulting firm, and has conducted extensive research and training on CRM in the U.S., Europe, Australia, and South America.
To be successful a company must be fully 'relational' - managing contacts with employees, sales reps, vendors, partners and even the competition. This book shows how to integrate people, processes, structure and technology into a single focused system capable of greater gains than ever before. It explains how to turn every contact into a potential buyer or de facto salesperson, which allows a company to sell up and own th customer and supplier chain. Readers can learn how to unify programms and systems into a cohesive whole that unleashes a power hidden in stand-alone efforts.
Author Biography:
Cooper is President of CooperComm, Inc., an organizational management consulting firm, and has conducted extensive research and training on CRM in the U.S., Europe, Australia, and South America.
| Autor | Carlton-Cooper, Kenneth |
|---|---|
| Ilmumisaeg | 2001 |
| Kirjastus | Amacom |
| Köide | Kõvakaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 272 |
| Pikkus | 236 |
| Laius | 236 |
| Keel | American English |
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