Relational Enterprise: Moving Beyond Crm To Maximize All Your

Description: To be successful a company must be fully 'relational' - managing contacts with employees, sales reps, vendors, partners and even the competition. This book shows how to integrate people, processes, structure and technology into a single focused system capable of greater gains than ever before. It explains how to turn every contact into a potential buyer or de facto salesperson, which allows a company to sell up and own th customer and supplier chain. Readers can learn how to unify programms and systems into a cohesive whole that unleashes a power hidden in stand-alone efforts. Author Biography: Cooper is President of CooperComm, Inc., an organizational management consulting firm, and has conducted extensive research and training on CRM in the U.S., Europe, Australia, and South America.