Quantitative Tourism Industry Analysis

Description:
'Quantitative Tourism Industry Analysis' is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-economics or non-mathematical background can follow, in order to understand how useful their application would be for tourism industry analysis. It acquaints readers with useful applications of economic modelling without the unnecessary burden of higher algebra, so that they will understand concepts of the economics measurement system, Tourism Satellite Accounts (TSA) methodology. 'Quantitative Tourism Industry Analysis' offers a new set of economic tools for tourism policy analysis, ideal for those with a non-mathematical background, and tried and tested material to ensure that this often daunting topic is explained in an approachable way. Review questions are provided at the end of each chapter to check understanding. A CD-ROM contains a wealth of extra learning material and key spreadsheets to illustrate the theories for more complex areas. Supporting teaching material is available online for instructors.

Review:
'Dr. Hara's book is not simply an illuminating beacon for the students of tourism, but also a very useful guide for practitioners and policy makers trying to understand tourism as an industry.' ARAKI, Yukiko, Director, Tourism Economy and International Affairs Division, Ministry of Land, Infrastructure, Transport and Tourism, Japan 'Professor Tadayuki Hara provides a readily accessible and comprehensive explanation of models used to measure the relative size and impact of tourism on economic growth and employment. This book would be valuable in teaching students about the importance of tourism in the context of the total economy.' Dr. Sumiye Okubo, Associate Director for Industry Accounts, Bureau of Economic Analysis, U.S. Department of Commerce 'Quantitative Tourism Industry Analysis is an excellent primer that demystifies the art and science of using quantitative techniques for measuring the magnitude and impact of tourism at the destination and national levels. Its clear, concise and easy to comprehend writing makes it a must read for those interested in the macro aspects of tourism.' Abraham Pizam, Dean and Linda Chapin Eminent Scholar Chair in Tourism Management, University of Central Florida