Pro Logo: Brands As A Factor Of Progress
33,59 €
Tellimisel
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2-4 nädalat
Tootekood
9781403918253
Description: The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.
In summary they argue ...
In summary they argue ...
Description: The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.
In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems,...
In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems,...
| Autor | Mazzalovo, Gerald; Chevalier, M. |
|---|---|
| Ilmumisaeg | 2003 |
| Kirjastus | Palgrave Usa |
| Köide | Kõvakaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 304 |
| Pikkus | 240 |
| Laius | 240 |
| Keel | American English |
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