Portable Mba In Economics, The

Description:
Economics should play a crucial role in every business decision, yet many business people do not have a firm grasp of the concepts or fully understand how economics relates to the business decision at hand. This study offers a crisp overview of economic concepts along with case studies that demonstrate exactly how to apply economics to everyday business decisions and forecasting. From analyzing the demand for a product to sliding economies of scale, these applied lessons in economics round off with a major glossary of terms used by economists and business people.

Table of Contents:
Business and Economics. MACROECONOMICS. Measuring Economic Activity. The Business Cycle. Producing Goods and Services. Inflation and Unemployment. Economic Lubricants. A Borderless World. MICROECONOMICS. Understanding the Market Process. Consumer Respnse. Producer Response. Putting It All Together. Appendix. Glossary. Notes. Index.