Managing Innovation And Entrepreneurship In Technology Based
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Description:
This volume has grown largely out of the author's experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-t...
This volume has grown largely out of the author's experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-t...
Description:
This volume has grown largely out of the author's experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of tools of the trade, including technology development programmes, industry and market-specific plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology.
Table of Contents:
Partial table of contents: THE TECHNOLOGICAL INNOVATION PROCESS. Some Frameworks for Viewing the Process. THE CORPORATE SETTING. The Corporate Technological Innovation Base. Technological Innovation Management: Planning and Strategies. THE R&D SETTING. R&D Management: Some General Considerations. Project--Product Evaluation. Project Management. THE OPERATIONAL SETTING. Transferring the Project from R&D to Operations. THE ENTREPRENEURIAL SETTING. Creating the New Technological Venture. Small in Large Is Also Beautiful: Stimulating Intrapreneurship. THE STRATEGIC SETTING. Interpreneurship: Technology Acquisition and Partnering. Index.
This volume has grown largely out of the author's experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of tools of the trade, including technology development programmes, industry and market-specific plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology.
Table of Contents:
Partial table of contents: THE TECHNOLOGICAL INNOVATION PROCESS. Some Frameworks for Viewing the Process. THE CORPORATE SETTING. The Corporate Technological Innovation Base. Technological Innovation Management: Planning and Strategies. THE R&D SETTING. R&D Management: Some General Considerations. Project--Product Evaluation. Project Management. THE OPERATIONAL SETTING. Transferring the Project from R&D to Operations. THE ENTREPRENEURIAL SETTING. Creating the New Technological Venture. Small in Large Is Also Beautiful: Stimulating Intrapreneurship. THE STRATEGIC SETTING. Interpreneurship: Technology Acquisition and Partnering. Index.
Autor | Martin, Michael J. C. |
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Ilmumisaeg | 1994 |
Kirjastus | John Wiley And Sons Ltd |
Köide | Kõvakaaneline |
Bestseller | Ei |
Lehekülgede arv | 416 |
Pikkus | 245 |
Laius | 245 |
Keel | American English |
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