International Business Strategy
76,47 €
Laos
Tarneaeg:
2-3 päeva
Tootekood
9780273607120
Description:
Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified.
Table of Contents:
PART I STRATEGY, PROCESS AND PERFORMANCE 1. Corporate, Business and Functional Strategies 2. The Internationalisation Process PART II INTERNATIONAL STRATEGIC ANALYSIS 3. External Triggers to The Internat...
Description:
Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified.
Table of Contents:
PART I STRATEGY, PROCESS AND PERFORMANCE 1. Corporate, Business and Functional Strategies 2. The Internationalisation Process PART II INTERNATIONAL STRATEGIC ANALYSIS 3. External Triggers to The Internationalisation Process 4. International Triggers to The Internationalisation Process PART III INTERNATIONAL BUSINESS DEVELOPMENT 5. Restricted National Market Scope 6. International Market Entry and Development 7. International Regional Strategies 8. Worldwide Competitors
| Autor | Ellis, John; Williams, David |
|---|---|
| Ilmumisaeg | 1995 |
| Kirjastus | Pearson Education |
| Köide | Pehmekaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 384 |
| Pikkus | 246 |
| Laius | 189 |
| Keel | English |
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