International Tourism: Economic Perspective , An

Description: This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and forecasts, the economic impact of tourism, the role of marketing and finance, organisations and policies. International cases are used throughout the text. Table of Contents: Definitions and Trends of International Tourism - The International Tourism Market in the Destinations of the World - The Economic Determinants of International Tourism - Supply in the Accommodation Sector - Air Transport and Tourism - Selling and Marketing the Tourism Product - Finance and Investment in International Tourism - The Economic Impact of Tourism - Tourism Organisations and Tourism Policies - International Tourism in Industrialised Countries - International Tourism in Developing Countries - Trends and Forecasts of International Tourism