European Cases In Retailing

Description: This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today.



Contents: Contributors. Preface. Part I: The Internationalization Of Retailing:. 1. Introduction. 2. Toward A Global Retailing: The Promode Case: Le'on Salto (Deputy Chief Operating Officer, Promodes). 3. La internationalisation Du Pret--a--Porter --The Case Of Kookai And Morgana s Entry Into The UK Fashion Market: Christopher M. Moore (Glasgow Caledonian University). 4. IKEA International Development: Nathalie Prime (ESCP). 5. Aer Rianta International (Ari): Mary Wilcox and Edmund Oa Callaghan (Dublin Institute of Technology). 6. Free Record Shop: The Sky Is The Limit? Evert Helfferich and Marjolein Hinfelaar (Retail Management School Leeuwarden). 7. The Body Shop International: Options for Expansion: Paul Freathy (University of Stirling). 8. The Impact Of Foreign Involvement On The Greek Department Store Sector: The BHS -- Klaoudatos Experience: Christina Boutsouki, University of Leicester. 9. Czech Retailers Face A Heavy Attack Of International Chains: Tomas Dritina and Tomas Krasny (INCOMA Praha). Part II: The Retailing Mix:. 10. Introduction:. 11. Nature et Decouvertes Company: Marc Benoun (Universite Dauphine). 12. Shoe Express: A New Concept In Footwear Retailing: Lynn Stainsby, (Leicester University). 13. The Benetton Nebula: Fredeeric Freery (ESCP). 14. Haagen--Dazs: Marc Dupuis and Elisabeth Tissier--Desbordes (ESCP). 15. Coop In Italy And The Low Price Challenge: Enrico Colla: Negocia--Paris. 16. When Logistics Threaten To Become A Source Of a Competitive Disadvantagea : The Intermarche Co--Operative Case: Gilles Pache (Universite De La Mediterranee, Aix--Marseille Ii). 17. Finding The Right Location: A Case Study In The Ethics Of Retail Location: Paul Whysall (Nottingham Trent University). 18. The Early Socialization of Graduates Into The Retail Industry: Jacqui Gush (Bournemouth University). 19. A Christmas Fit For A Princesa Square: The Role Of Design In Shopping Centre Positioning: Malcolm Lochhead and Christopher M. Moore (Glasgow Caledonian University). 20. La Caisse da Eacute;pargne : Toward Optimal Distribution: Frederic Jallat And Elisabeth Tissier--Desbordes, (ESCP). 21. The Olympic Museum Shop: Lluis Martinez--Ribes, Esade And Maria Dolores De Juan Vigaray (Universitat Da alacant). Index.



Author Biography: Marc Dupuis is a marketing and retailing professor at the Paris Graduate School of Management (ESCP Group). He has been visiting professor at universities in Russia, the USA and Asia, and is the author of many books and articles. As a consultant, he remains in close contact with retailers and their suppliers. John Dawson is professor of marketing at the University of Edinburgh and is visiting professor at ESADE, Barcelona. He has been visiting professor at universities in the USA, Australia and Japan and has been actively involved in researching retail issues for thirty years. His research interests are in international retailing, distribution channel relationships and public policy issues in retailing.