Business The Amazon. Com Way 2nd Ed. (Bigshot Series)

Description: Amazon revolutionized the way the world buys books. And now, after having toppled the bookselling giants on-line, Amazon's leader, Jeff Bezos, is now taking Amazon.com into uncharted territory. Amazon's site - one of the most copied sites in history - is getting a complete makeover and pharmaceuticals, web auctions, and multimedia has been added to its list of wares. But is Amazon pushing its luck or once more redefining the future of e-commerce? Table of Contents: Introduction: The Sam Walton of the Web One: Live and Breathe E-Commerce Two: Hire and Keep Employees Happy Three: Focus Four: Brand the Site Five: Get and Keep Customers by Offering Great Value Six: Develop Unbeatable Logistics Seven: Stay Lean Eight: Practice Technoleverage Nine: Innovation and Enlightened Adaptation Ten: Grow With the Best Eleven: Where Do We Go From Here? Index