How To Catch The Big Idea
58,05 €
Tellimisel
Tarneaeg:
2-4 nädalat
Tootekood
9783895782374
Description: How to Catch the Big Idea: Die Strategien Der Top-Kreativen
Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numero...
Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numero...
Description: How to Catch the Big Idea: Die Strategien Der Top-Kreativen
Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such communication experts from 15 countries.
Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such communication experts from 15 countries.
| Autor | Langwost, Ralf |
|---|---|
| Ilmumisaeg | 2004 |
| Kirjastus | Wiley-Vch Verlag Gmbh |
| Köide | Kõvakaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 304 |
| Pikkus | 223 |
| Laius | 223 |
| Keel | English |
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