Good To Great: Why Some Companies Make The Leap

36,96 €
Tellimisel
Tarneaeg: 2-4 nädalat
Tootekood
9780066620992
Description: One of the top ten business books of 2001- Business Week. The coauthor of the bestselling "Built to Last" now presents a blueprint for transforming good companies into great ones. Charts & graphs throughout."One of the most thought-provoking books on technology marketing. . . . Moore throws outmoded marketing ideas out the window to clear space for the special realities of the high-te...