Good Strong Kick In The Ass, A: Real Rules For Business

Description: The author suggests that the concept of a "new economy" spawned a dangerous misconception: that a fundamentally new and different approach to business is required. Adams debunks each myth chapter by chapter - and gives the real rules for business. Contents: Part I Generating the idea: "Good ideas are scarce";"I know my customer";"Customers are looking for Killer Products. Part II Gathering resouces: "I must raise a lot of money to be successful";"Investors fund business plans";"Capital is scarce". Part III Launch and growth: "Investors always want their money back quickly";"I must flawlessly execute my plan";"I can use partners to sell the product";"Advertising is the hallmark of a good marketing plan".Part IV Lifestyle: "I want to be the next Bill Gates";"It is important that the company is led by a visionary";"Being a venture capitalist is an ideal career path".