Fall Of Advertising And The Rise Of Pr, The
10,02 €
Tellimisel
Tarneaeg:
2-4 nädalat
Tootekood
9780060081997
Description:
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build....
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build....
Description:
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
| Autor | Ries, Al; Ries, Laura |
|---|---|
| Ilmumisaeg | 2004 |
| Köide | Pehmekaaneline |
| Bestseller | Ei |
| Lehekülgede arv | 320 |
| Pikkus | 205 |
| Laius | 205 |
| Keel | American English |
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