European Business

Description: This new introductory text on European business focuses upon the application of business and business policy in a European context with the use of up to date examples and case studies. The analysis is set in the context of the European Business Environment and the European Union and discusses Business Organisation and Strategy in a European context as well as European Finance and Markets. It is written to meet the needs of courses in Business Studies and European Business.


Contents: The European Business Environment - The Organisation of the European Union - The Single European Market and Associated Policies - Central and Eastern Europe: Economies in Transition - European Business Organisations - Financing European Business - Formulating European Business Strategy - Alternative Models of European Business Organisation - Accessing European Markets - Change and the European Business Response