Ethics In Marketing

Description:Table of Contents:

Preface
Ethics and the Marketing Manager p. 1
The Role of Ethics in Marketing Management p. 3
Ethical Issues in Marketing p. 10
What is Ethical Marketing Decision Making? p. 13
A Marketing Ethics Framework p. 20
Marketing Managers, Society and the Environment p. 35
Marketing Managers: Caught in the Middle p. 37
Ciba-Geigy Pharmaceuticals: Pharma International p. 46
McDonald's and the Environment p. 61
The Smoke Wars p. 87
Barclays and South Africa p. 112
In the News p. 121
Good Takes on Greed p. 121
Ethical Shopping p. 123
A New Sales Pitch: The Environment p. 125
Pharmaceutical Marketing Practices in the Third World p. 127
Market Selection and Marketing Research p. 143
Ethical Issues in Researching and Targeting Consumers p. 145
Suzuki Samurai: The Roll-Over Crisis p. 196
Chevron Corporation: Corporate Image Advertising p. 219
Optical Distortion, Inc. (C): The 1988 Reintroduction p. 236
Secret Shopper Program p. 239
In the News p. 242
Misery Market: Winos and Thunderbird Are a Subject Gallo Doesn't Like to Discuss p. 242
Risky Business: Marketers Make a Beeline for the Nation's Schools p. 245
After Uptown, Are Some Niches Out? p. 250
Making a Phone Call Might Mean Telling the World About You p. 253
For These MBA's, Class Became Exercise in Corporate Espionage p. 257
Corporate Policy and the Ethics of Competitor Intelligence Gathering p. 260
Product Policy p. 281
Ethical Issues in Product Policy p. 283
Black and Decker Corporation: Spacemaker Plus Coffeemaker (A) p. 302
The Procter and Gamble Company: The Lenor Refill Package p. 317
Kodak and Polaroid: Consumer Compensation p. 337
In the News p. 342
Protectionist the Dolphins p. 342
The Poisoning of America p. 343
GE Refrigerator Woes Illustrate the Hazards in Changing a Product p. 343
Incorporating a Consumer Safety Perspective into the Product Development Process p. 351
Managing Product Recalls p. 360
Pricing Policy p. 387
Ethical Issues in Pricing p. 389
Retail Promotional Pricing: When Is a Sale Really a Sale? (A) p. 405
Amalgamated Aluminum Alloy Division p. 428
Car-Rental Collision Damage Waivers p. 432
In the News p. 441
Sandoz Corporation's Clozaril Treats Schizophrenia - Who Is Going to Pay $8,944? p. 441
U.S. Probes Whether Airlines Colluded on Fare Increase p. 445
Demand for Rubber Gloves Skyrockets - Profiteering during AIDS Crisis Suspected p. 447
Who Wins with Price-Matching Plans? p. 449
Why Do Companies Succumb to Price-Fixing? p. 452
Distribution Policy p. 471
Ethical Issues in Distribution p. 473
Sorrell Ridge: Slotting Allowances p. 491
The Satanic Verses (A) p. 507
The Satanic Verses (B) p. 512
In the News p. 515
Benetton Is Accused of Dubious Tactics by Some Store Owners p. 515
The Banks: Redlining and Rhetoric p. 520
Growth of Museum Shops Stirs Debate on Tax Status p. 524
Dealer Termination Agreements and Resale Price Maintenance p. 526
Marketing Communications: Personal Selling and Sales Management p. 537
Ethical Issues in Personal Selling and Sales Force Management p. 539
David Namer: An Interview with a Professional Salesman p. 557
Petite Playthings, Inc., 1984 (A) p. 575
Rossin Greenberg Seronick and Hill, Inc. (A) p. 577
In the News p. 581
On the Take p. 581
Damage Control at Dun and Bradstreet p. 586
Don't Let Bad Company Manners Hurt Good Products p. 591
Does Opportunity Make the Thief? How Control Systems Influence an Industrial Salesperson's Ethical Behavior p. 593
Marketing Communications: Advertising and Sales Promotions p. 605
Ethical Issues in Advertising and Sales Promotions p. 607
The Massachusetts Lottery p. 626
Campbell Soup Company and the Federal Trade Commission p. 636
Audi of America Inc. p. 641
PepsiCo and Madonna p. 646
Anheuser-Busch p. 651
In the News p. 655
Foes Claim Ad Bans Are Bad Business p. 655
As Retailers' Sales Crop Up Everywhere, Regulators Wonder If the Price Is Right p. 656
A Crackdown on "Charity" Sweepstakes p. 658
Relating Research on Deceptiveness Law to Ethics in Advertising p. 662
Children as Consumers: The Ethics of Children's Television Advertising p. 672
Marketing Strategy and Implementation p. 687
Ethical Issues in Marketing Strategy and Implementation p. 689
Sealed Air Corporation: Marketing Impacts of Eliminating CFCs p. 700
Reebok International Ltd. p. 718
In the News p. 744
How a PR Firm Executed the Alar Scare p. 744
Tetris Game Wins Big for Nintendo but Not for Soviet Inventors - To Russia, a Lesson in Markets p. 746
Sales Job: At Nordstrom Stores, Service Comes First - But at a Big Price p. 749
A General Theory of Marketing Ethics p. 757
The General Theory of Marketing Ethics: A Retrospective and Revision p. 775
Appendix: Codes of Conduct p. 785
Apple Computer, Inc p. 785
Quaker Oats Company p. 793
American Marketing Association p. 799
Exercise A. How Do Your Ethics Compare with New York? p. 803
Exercise B. Marketing Dilemmas p. 805
Bibliography p. 809
Index p. 821
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