Essentials Of Strategic Management 3rd Ed.
49,53 €
Laos
Tarneaeg:
2-3 päeva
Tootekood
9780130465955
Description: The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. ...
Description: The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.
Contents: I. INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Basic Concepts of Strategic Management. 2. Corporate Governance and Social Responsibility. II. SCANNING THE ENVIRONMENT. 3. Environmental Scanning and Industry Analysis. 4. Internal Scanning: Organizational Analysis. III. STRATEGY FORMULATION. 5. Strategy Formulation: Situation Analysis and Business Strategy. 6. Strategy Formulation: Corporate Strategy. 7. Strategy Formulation: Functional Strategy and Strategic Choice. IV. STRATEGY IMPLEMENTATION AND CONTROL. 8. Strategy Implementation: Organizing for Action. 9. Strategy Implementation: Staffing and Leading. 10. Evaluation and Control. V. INTRODUCTION TO CASE ANALYSIS. 11. Suggestions for Case Analysis. Appendix 11.A: Suggested Techniques for Case Analysis and Presentation. Appendix 11.B: Resources for Case Research. Appendix 11.C: Strategic Audit of a Corporation. Index.
Contents: I. INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Basic Concepts of Strategic Management. 2. Corporate Governance and Social Responsibility. II. SCANNING THE ENVIRONMENT. 3. Environmental Scanning and Industry Analysis. 4. Internal Scanning: Organizational Analysis. III. STRATEGY FORMULATION. 5. Strategy Formulation: Situation Analysis and Business Strategy. 6. Strategy Formulation: Corporate Strategy. 7. Strategy Formulation: Functional Strategy and Strategic Choice. IV. STRATEGY IMPLEMENTATION AND CONTROL. 8. Strategy Implementation: Organizing for Action. 9. Strategy Implementation: Staffing and Leading. 10. Evaluation and Control. V. INTRODUCTION TO CASE ANALYSIS. 11. Suggestions for Case Analysis. Appendix 11.A: Suggested Techniques for Case Analysis and Presentation. Appendix 11.B: Resources for Case Research. Appendix 11.C: Strategic Audit of a Corporation. Index.
Autor | Hunger, David J. ; Wheelen, Thomas L. |
---|---|
Ilmumisaeg | 2002 |
Kirjastus | Pearson Education Ltd |
Köide | Pehmekaaneline |
Bestseller | Ei |
Lehekülgede arv | 224 |
Pikkus | 229 |
Laius | 229 |
Keel | English |
Anna oma hinnang