Entertainment Economy, The: How Mega-Media Forces Are Tran

Description: As founder and senior partner of Booz-Allen and Hamilton's 110-strong media/entertainment division, Michael Wolf's clients include three of the world's ten largest global media conglomerates. Combining fascinating insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.



Contents: You are now entering the entertainment zone; hedonies - the fun-focused consumer; the e-factor - there's no business without show business; the battle for your attention; Mogul Kombat - the struggle for world domination; breakout - the genesis of a phenomenon; "enteractivity" - the Internet and reality; brand empires; and now, a word from our sponsors; the view from tommorow.